WAFFLE FRENZY

Waffle Frenzy is a made to order waffle specialty shop opened in 2015 by a young chef who believes Vancouverites should have more choices for their breakfast, lunch, and snack time bites, so he generated the idea of selling his own creations of waffle sandwiches and dessert waffles in downtown Vancouver.

Client's major target groups are students from nearby language schools, workers and who love fast food but tired of ordinary options. We created an eye-catching symbol base on the ordinary waffle shape to make instant recognition, the red colour representing fresh baked waffles and we wanted to increase the warmth feeling in the wintertime.