Our principle is to help clients achieve an increase in market share by differentiating their business and products in the target market 
We are here to cater to all your branding and design needs, and what your customer want. Our in-depth knowledge and extensive experience in both the local market as well as Asian communities have given us an advantage in serving clients from a single cultural background.
Alec Poon, the founder, and the creative mind behind Special Design Unit studied Advertising & Communication Art in Hong Kong and Marketing & Sales Management in Canada. With nearly 30 years of experience in serving clients in retail, F&B, service, manufacturing, and other industries, Alec immerses himself into clients’ businesses and guides them towards the best possible outcome through innovative and creative thinking.
Our fully integrated services ensure the delivery of the best branding and marketing solutions for our clients
Our process is to evaluate the true value of a business and its products, and define the best positioning at the target market. We will then generate brand ideas to package the company and its products to get everyone engaged to the brand and its essence.
Creating brand ideas is just the first step in building great businesses. From brand deployment to brand management, we work closely with our clients throughout the whole process to ensure that not only the brand’s message will reach the target audiences effectively but will leave lasting and consistent impacts on them.
We develop corporate identities and visual identities that are aligned with the brand ideas, tailored for target audiences, and prepared for various applications from print to web.
Quite often, businesses were started with great concepts and products but without appropriate logos and supporting graphics. Redesigning the identities will enhance the brand presentation of these companies and their products, and increase the awareness to potential customers in the marketplace.
We design and develop compelling marketing communication tools, from business cards, marketing collaterals, print advertisements, to company websites. These integrated components will help consolidate a brand’s identity, ensuring the brand messages could efficiently present to the target audiences.
Our store styling service is more than an interior design job, which is part of our branding process. We create visual and tangible experiences for all visitors to ensure each store’s presentation will associate with its brand identity.
If you planned to start a new business or wanted to rebrand an existing business or product, we hope to meet you before you spend money on tangible items such as renting a place or stocking merchandise. We will help improve your business in many areas that most other design agencies won’t.
