JIANGHU TAIWANESE POT & WOK CUISINES

We performed an 8-month Instagram promotion for JiangHu from its opening until the end of 2018. Our tasks were to draw public awareness to this rebranded restaurant and introduce its new food offering.

We tailored weekly topics and prepared photo shoots and copywriting for each post. The posts we created helped promote brand-new food items and also introduced the history of authentic Taiwanese food ingredients that drew a large amount of Asian and non-Asian’s attention and built engagement.