STUDIO AROMA

Over 10 different products were produced in small batches in several types of containers at Studio Aroma’s first launch. One of our goals was to find the best packaging solution within budget. Digital print on vinyl label and liquid proof inks were chosen to prevent wet hands with water or product content. We also gave up boxes that reduced cost and lowered the retail prices.

At the graphic design process, we found the best way to promote these handcrafted body care products is to let customers look into the contents, and smell the aroma from the natural ingredients when testing. Colourless containers and white label provide no expression of product character or generate any personal impression, yet giving audiences a sense of pure and clean feeling. We are pleased to see the package attracted consumers at retail places and craft shows, of course, the quality products made the final deals.