Becky Yuan Athletic Coaching
Becky Yuan is an amateur athlete with over seven years of racing experience. After she obtained her coaching certification and provided coaching services in a training centre, Becky decided to run her own business as an independent coach focused on amateur athletes who want to pursue their dreams in running, marathon and triathlon races.
As the client wants to market her business under her name, we designed a logo with a tagline illustrating the nature of her services and the target audience.
Three strokes/slashes in green and grey colours represent swimming, cycling, and running in a triathlon race.
We modified the shape of the capital letter Y into a lowercase letter y in parallel to the strokes on the right, creating an upward visual that connotes the expected training result.
Alternative identity with tagline for use in small sizes or in tight space
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