ECOMAAT
The importer of Bulgarian Damask rose products originally asked for our help in graphic design and sought pretty rose photos for this sales brochure promoting the Rose Drop supplement.
After studying the text copy and page layouts our client provided, we decided to make several changes from the marketing point of view, including narrowing down the selling points that could help attract potential consumer groups, trimming and simplifying text contents, rearranging the flow of content for easy reading orders, and adding product consumption guidelines.
We also proposed using photos with models and roses instead of roses alone. The visual of a lady collecting roses on a farm represents all product ingredients are naturally grown and hand-picked by hands. To reduce confusion, the photo of a lady drinking water gives the audience an idea that the product is edible before flipping over the pages.
There is massive information even after trimming, so we changed the text colour of the "special extraction method" paragraph to pink on the last inside page to make the overall presentation more interesting and seem like fewer words to read than it is.