FLOW THAI MASSAGE & SPA
FLOW offers authentic Thai massage therapy in a cosy facility with selected spa treatments for hectic urbanites and avid travellers. We helped create the branding strategy, name, logo identity, copywriting, and other marketing collateral for this up-scaled Thai massage centre to enter the market.
We proposed to use the word “FLOW” to refer to the blood flow and chi inside one’s body when receiving Thai massage treatments. Meanwhile, in positive psychology, a Flow State is a mental state of operation in which a person is fully immersed in the feelings of energized focus, full involvement, and enjoyment during an activity.
We want the characteristics of the business will be perceived as calm, relax, and modern, accordingly, we designed the logo symbol with a masseuse’s hand holding a branch of Golden Shower flowers (which is the national flower of Thailand and symbolize Thai royalty) and paired with a wordmark using a light-weighted typeface to complete the identity.
The initial color of the logo is antique brass, but this tone is impossible to apply at all kinds of media, so we defined a series of brown tones and metallic finishing to allow the logo standing out from a variety of backgrounds.
Recoloured lotus photo images are part of the visual identity used at gift vouchers, prepaid certificate booklet cover, and other items.
Uniform with logo symbol and wordmark printed in metallic ink.