GREEN & PURE

Green & Pure Organic Beauty is a whole new retail business that specializes in natural and organic personal care products.

One of our challenges was to create a brand identity that appeals to both the Mainstream and Chinese-Canadian. The name “Green and Pure”, refers to the concept in “green sustainable living” through the use of “natural” personal care products. In order to create a coherent Chinese version that would speak directly to the Chinese audience, we developed a name that enhances the brand‘s value through illustrating the causal relationship of using natural personal care products: “Natural organic ingredients create a healthy glow that makes us beautiful.” By explaining this relationship between products and outcome, we have created a simple yet direct message to our target audience.