SHI NAIL ORO

Oro is Shi Nail’s new service location opened within a year-old beauty hub Vogue Lounge, near the YVR airport and many hotels.

The existing interior of Vogue Lounge gathered many modern details with golden highlights that matched Shi Nail’s plan to set up a higher-end expansion. Based on Shi Nail’s naming system, our client wanted to call this new branch “gold”.

We recommended naming it “Oro”, which means “Gold” in Spanish and Italian, yielding a more stylish presentation. Using the word “Oro” also allowed us to develop a simple identity that can well combine with the mother company’s logo.